Stella Mccartney

Stella McCartney Famous English fashion designer, Stella Nina McCartney, was born September 13, 1971. From the young age of twelve she became interested in designing clothes, when she do her first jacket. After graduating from Central Saint Martins College of Art and design, Stella McCartney has do a name for herself in the fashion industry. Stella McCartney shops are spread across the globe in exclusive locations including Manhattans Soho, Londons Mayfair and Brompton Cross, LAs West Hollywood, Paris Palais Royal, Milan and Tokyo. Out of the twenty-three shops this paper focuses on the store in London, Mayfair.Stella McCartney collections range from womens ready-to-wear, accessories, lingerie, eyewear, childrens wear, and Adidas by Stella McCartney. Marie Claire calls McCartney, the queen of Eco-Cool. As a strict vegetarian, McCartney refuses to use fur or leather in her designs and is a affectionate supporter of PETA. In some of the designs the text elaborates on her no animal policy. McCartney explains that depending on what season, twenty to thirty percent of the collections contain some kind of eco or sustainable element, either being organic fabric or a natural dye.Before going to the store and doing some research I found come forth that the London store and offices are powered by Ecotricity which invests in wind power. Keeping with the companies earth-friendly views they use biodegradable bags and recycled paper products. The London, Mayfair shopping experience was completely incompatible to how a normal day out in the shops would be. From the moment of walking in we were analysing and paying more attention to different functions in the store from the lighting, to guest service, music, the design and the layout. When entering the shop the atmosphere was calm and relaxing with nice vibes from the staff.The staff were very kind and attentive and assisted with sizes. Another thing we noticed was the perfume smell that was sprayed around the shop, it made the shop unique and memorable. You associate smell with many things including places so in a business billet it is a smart technique. The design of the shop was simplistic with white walls and big windows which gives the shop a great natural light. The big mirrors spread everywhere made the store look a lot bigger than it really was. The colours of the collection all blend really well together sorting from green, blue, orange and pinks.I found the whole shopping experience comfortable and stress-free. The shop was inviting and I would definitely go back not only for the clothing but in any case for the customer service that you rarely see in shops in London. References Dafont. com (n. d. ) Fancy Retro fonts dafont. com. online operational athttp//www. dafont. com/theme. php? cat=115Accessed 27 Feb 2013. Interview Magazine (2013) Stella McCartney. online Available athttp//www. interviewmagazine. com/fashion/stella-mccartney Accessed 27 Feb 2013. Marie Claire (2013) Stella McCartney The Queen of Eco-Cool. online Available athttp//www. marieclaire. com/fashion/trends/stella-mccartney-eco-fashion Accessed 27 Feb 2013. Stella McCartney Online Store (2013) Stella McCartney Official website. Womens ready-to-wear, accessories, lingerie, sports performance collection adidas by Stella McCartney, eyewear, sweet and kids. online Available athttp//www. stellamccartney. com/ Accessed 27 Feb 2013. Vogue UK (2012) Stella McCartney. online Available at http//www. vogue. co. uk/spy/biographies/stella-mccartney-biography Accessed 27 Feb 2013.