Apple International Marketing Essay

1. If you would be working for apple (Ipad or I c altogether) what strategies would you pursue in order avoid position like what is happening at present to Nokia orchard apple tree Inc. has already had a spectacular break-through in the technological washables when it firstly released Iphone in 2007. Since when, there was a revolution in the technology field especially, in the face-to-face Computer (PC) industry involves smartphone and tablet computer. If I worked for apple Inc., in order to retain as intumesce as to enhance the position of apple in Todays mart, I would apply, deploy and crack the Relationship marketing with Differentiation strategies based on 4P includes Product- worth-Promotion-Place.ProductFirstly, hatful have to admit the true statement that the present success of Apple was built on the brilliant products. Compargond to Nokia, Apple already induced a primal competitive advant board that raises company to a sensitive level. The failure of Nokia was a cost lesson for others mobile phone manufacturer in the world. The main reasons leading Nokia to this moment situation is company already missed a valuable opportunity in smartphone revolution as thoroughly as its products. Even though, later on Nokia unveiled smartphone Lumia yet it did not satisfy the consumers demand and expectation. Nokia products designs be not inviting and fashionable as Iphone. In addition, the products are outdated interface, lack of applications and outdated technologies compared to Apples products.Consequently, Nokia eject its leading stigmatize value in the mobile phone industry. Meanwhile, Apple realized and besidesk that opportunity consequently turned it into huge success. Hence, Apple should continue the product differentiation strategy. It mainly focexercisings on investing more(prenominal) than in creating and developing the sassy and innovative technologies, which are totally different from competitors. The products should be usually up dated and upgraded in both its particular outlook (thinnest, most lightweight, unique, fashionable and outstanding) and functions (convenient, ease- consumption, support applications and service etc.). This is the only way to list company continue custody its crown as innovator in the intensive technological competition.PriceSecondly, despite the Apple is assessed as the tech industrys gritty- hurt leader with Premium damage, people are still willing to purchase its products at a particular price. The main point is price chastise based on the product Differentiation strategies. Therefore, in order to exist and grow in the price war, the company not only retain the same price strategy but also use more the pricing Skimming and Reference strategies launching a same product line but in different price points depending on the features and drive capacities. It may be better for Apple than using the penetration pricing strategies by suddenly decreasing the price to expand or approa ch newfangled market.PromotionIn order to get the large impact from media and society, one key in the Apples marketing is its traditional promotion strategies by creating hype and excitement before the launch of products. Apple is considered as Phenomenon and each marketing communication relating to Word of mouth created huge impact on consumer behavior. Organizing solid campaigns with special slogan to introduce and get emotional response about the new products, which concentrate on the consumer psychology the curiousness, self-esteem, desire and passion in new technologies PlaceFinally, expanding and opening new multi-distribution convey with high sales volume (retail store chain and online sales). Simultaneously, more creating the strong relationship with worldwide retail partners. In conclusion, Relationship Marketing based on Differentiation strategies focusing on customer retention and satisfaction, which in order to enhance, increase customer loyalty and sustainable devel opment. Apple Inc. has to understand the market dynamic to keep its track as market driven by inventing the unique and creative product lines as well as innovation technology.2. On the other hand, if you would be working for a competitor of Apple (Tablet or mobile), what strategies would you adopt in order to compete against Apple Apple (Iphone and Ipad) is considered as the biggest rival in the PC industry of Samsung (Galaxy S), Nokia (Lumia), Google (Nexus), Amazon (Kindle Fire). Even though, Apple has been dominating the PC industry but its target market selection is Market specialization. The weakness of Apple is the limited market administer because of the insurance premium price and most Apple content throw out only run on its selected devices. If we are competitors of Apple, we can use the Apples strategies to compete against it. It means we should also apply the Differentiation strategies to provide more sensed value to consumer.Every time, Apple releases new product or any application, we might prepare to create and unveil our amazing different products with adding more value proposition. Take for instances, to accompany with product, we can offer new innovative or free (or low cost charge) applications, software, movies, TV shows, games, e-books, cloudy computing or rase more drive capacity etc. Although, we do not have as strong customer loyalty as Apple has, our competitive advantage is offering the same products pure tone with a competitive price which is less than Apples but still not too low to confirm our position in the market. In addition, as some Appless competitors (eg Kindle of Amazon) did, they utilise the bundle pricing strategies combine two or more products and sell these at a bring down price or offer programs buy once but easy to access content on other devices ipad, iphone, tablets . Then little by little getting the expansion international scale with liberal market coverage (different product lines suitable for every custo mers) through different market entries, distribution channels and marketing communication campaigns.3. Make a ram analysis for Apple (Ipad and Iphone)Apples SWOT analysisa. Define what are the biggest threats and opportunities for Apple in the futureThreatsNowadays, the high technology industry seems to be in the Saturation but in the future, people still believe there would be odd changes. In the future, the most threats that Apple may face is the intensive and high level in technology competition. The threats might be coming from both existing and emerging competitors. The growing in the market share leads to the consequence that there growth in perception and needs/demands of customers. In addition, there are more and more counterfeit and fake products overflowing market that adjoin directly to the company image and sales. If Apple cannot find the solution, soon company is surpassed by others competitors.OpportunitiesRanking as a top leading innovator brings many open-opportuni ties for Apple. The biggest opportunity of Apple is changes in technology offer new and innovative products. The company can even get and deploy from the outsourcing for its research and development. Creating the technology revolution and changing desire of information age affecting to most generations. As one of the most famous philosophies of strategic marketing pioneer Regis McKenna Markets for new innovative products do not exist, they have to be created, and defined. Therefore, creating and expanding the product/service lines by Apple could help them define its market, raise sales and increase their product portfolio.b. Define what are the biggest strengths and weaknesses of Apple todayStrengthsIn 2012, this is the second time when Apple is ranked the worlds most valuable label according to The 2012 BrandZ Top 100 Most Valuable Global Brands. It is said that the Apples brand success is driven by three elements confidence, competence and customers. Might be the reason why peop le purchase Apples product because they just care about its brand and image. As the David Haigh express in the annual report on the worlds most valuable global brands Brands are the most valuable assets in business today.They drive demand, motivate staff, secure business partners and reassure fiscal markets. Leading edge organizations recognize the need to understand brand equity and brand value when devising strategic decisions David Haigh, CEO, Brand Finance plc. Apple is successful in creating its identity and emotional branding that all most the whole world can recognize. Long term brand building will acquire consumers on a variety of touch points that create the high loyalty.WeaknessesEntering the Niche market with the premium price strategies, which can considered as Apples weakness. The price wars between competitors will also affect to Apples profits. Moreover, the companys target market selection is Market specialization past it quite limits the market share cause prod ucts provided by Apple meet the demand of middle/ amphetamine class and people are interested in innovation technology.ReferenceMr. Francois Simons lecture and materialshttp//www.tutor2u.net/ communicate/index.php/business-studies/comments/nokia-and-strategic-change-the-essential-a2-business-case http//theapplephenomenon.blogspot.fi/http//www.brandfinance.com/images/upload/bf_g500_2012_web_dp.pdf http//www-sul.stanford.edu/mac/mckenna.htmlhttp//www.wpp.com/wpp/press/press/default.htm?guid=92b52c53-fc68-45e0-aaea-34fe6fbd769b http//www.amazon.com/gp/feature.html?ie=UTF8&docId=100071977 http//www.saleschase.com/blog/2012/04/03/little-known-secrets-of-apples-pricing-strategy/ http//www.saleschase.com/blog/2012/03/13/the-best-of-apples-marketing-strategies/ http//blog.openviewpartners.com/apples-marketing-strategy-history-repeats-itself/ http//blogs.gartner.com/eric-knipp/2009/09/28/cost-leadership-and-differentiation/ http//www.slideshare.net/kaushiik10/apple-inc-marketin-and-distribut ion-strategy